Dizengoff 218 · Tel Aviv · Two decades of color
Golden hour, any hour.
Bespoke, hand-applied color — mixed to your undertone, never to a formula. Worn by brides, editorials, and anyone who refuses orange.
The Philosophy
הפילוסופיה
We don't spray tans. We compose them.
Every skin carries its own light — an undertone of olive, rose, or gold that decides how color will live on it. For twenty years, we have read that light before touching a single drop of solution. The result is a shade that exists exactly once: yours.
Our solutions are imported, skin-safe, and blended by hand in the studio on Dizengoff. Applied with contouring technique refined over hundreds of brides, editorial shoots, and stage appearances — color that photographs like a week in Mykonos and fades like a memory, evenly and without apology.
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- Years of color
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- Base tones
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- Brides, never orange
Twelve base tones. Infinite blends. One is already yours.
The work
The Ritual · from door to glow
Consult
Ten minutes on your undertone, your occasion, and how deep you want to go.
Blend
Your solution is mixed by hand from twelve base tones — a recipe we note, keep, and repeat.
Glow
Hand-applied contour in minutes. Develops in eight hours; lives beautifully for up to ten days.
“Twenty years, hundreds of brides, and not a single orange one.”
The Investment
Color is a craft.
Priced like one.
Every appointment includes undertone consultation, a hand-blended solution, and contour application. Nothing off the shelf ever touches your skin.
The Signature Glow
Full-body bespoke color, matched to your undertone and calendar. Develops in 8 hours; lives beautifully for up to 10 days.
₪ 350
The Bridal Protocol
A trial session weeks before, a perfected shade the week of. Photographs flawlessly in white — under chuppah light, flash, and Mediterranean sun alike.
₪ 750
The Two-Minute Express
שיזוף בשתי דקות. Rapid contour color for the dinner, the date, the flight tomorrow. In and out — glowing — before your espresso cools.
₪ 250
Lash Lift & Tint
The finishing gesture. Lifted, tinted lashes that frame the glow — no mascara, no maintenance, six weeks of ease.
₪ 280
The Editorial
Camera-calibrated color for shoots, stage, and screen. Trusted by celebrities and productions across Tel Aviv. On location by arrangement.
By quote
The Protocol
Great color is a collaboration.
A few quiet rituals before and after your session decide how evenly your shade develops — and how gracefully it leaves.
Complete any waxing or shaving now, so pores can settle. Exfoliate gently the day before — polished skin takes color like fresh canvas takes paint. Then leave your skin alone: no oils, no self-tanner remnants, nothing that competes.
Arrive with bare skin — no moisturizer, deodorant, perfume, or makeup on the areas being tanned. Bring loose, dark clothing and open shoes for the journey home. The solution needs room to breathe; so do you.
This is when your shade develops — treat it like wet varnish. No water, no sweat, no tight straps. When the time is up, rinse in lukewarm water without soap and pat, never rub, yourself dry. What emerges is the color we composed together.
Moisturize morning and night — hydrated skin holds color longest. Keep showers short and lukewarm, and give pools and long sea swims a few days' grace. Cared for this way, your glow retires slowly, evenly, and entirely on its own terms.